Google PageSpeed Insights flags unoptimized images as one of the top performance issues on most websites. Images typically account for 60-80% of a webpage's total size. Compressing them properly can lift your PageSpeed score from 50 to 90+ — which directly improves your SEO rankings.
Google uses Core Web Vitals as a ranking signal. The Largest Contentful Paint (LCP) metric — how fast the main content loads — is heavily influenced by image size. An uncompressed hero image at 5MB can add 3+ seconds to your LCP. Compress it to 200KB, and that drops to under 1 second.
| Image Use | Target Size | Format |
|---|---|---|
| Hero / banner images | 100-250 KB | WebP or JPG |
| Product photos | 50-150 KB | WebP or JPG |
| Blog post images | 50-100 KB | WebP |
| Thumbnails | 5-20 KB | WebP |
| Logo / icons | 5-15 KB | SVG or PNG |
Using Compress2PNG.com is ideal because all compression happens in your browser — no need to upload client or proprietary images to a third party. Try it free now.